It’s been proven time and again that when you show your employees and business partners how much you value them, rewards come back to you in the form of higher productivity, increased sales and greater customer satisfaction.
Increased motivation leads to improved performance!!

These are goals every manager aspires to, yet find difficult to achieve. As global competition grows, the cost of doing business rises and profit margins shrink. Julie Acciardo, director of marketing for Chicago-based Hinda Incentives, comments, "To maintain the productivity of people with enlarged responsibilities, cash just isn’t enough."
A carefully designed and well-run incentive program can spur on a sales force, motivate a marketing staff or drum up more business from distributors and dealers. Any of these objectives is reason enough to use incentives.
Yet there’s a new trend: leveraging the power of incentives to strengthen every link in the chain between you and your customers. "You need to talk business to employee, business to business, and business to consumer," says Dennis O. Borst, president of Los Angeles-based Motivational Incentives Group.
Even as new reasons for running an incentive program emerge, the recipe for a successful one remains essentially unchanged: establishing objectives, announcing goals and expectations, garnering measurable results and sufficiently rewarding effort.
In this article, you’ll find the answers to the questions you’ll face as you set up an incentive program. They include both tried-and-true principles and the latest techniques.
If your company has fewer than 100 employees, you may be able to plan and implement an incentive program using only this guide. If you need additional advice or assistance, consider a full-service incentive company, such as Promotional Products Inc., of Calgary.

Questions & Answers

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