F

Term	Definition
Facing	Material hooped or placed on top of fabrics that have a definable nap or surface texture, such as corduroy and terry cloth, prior to embroidery. The facing compacts the wale or nap and holds the stitches above it.
Factory pack	Premium offered within or on a package or as a container premium.
Fair Isle	Traditional knitted patterns or horizontal bands of geometric and floral designs against a contrasting background. Named after Fair Isle, the most southern of the Shetland Isles off the northern coast of Scotland, where authentic Fair Isle sweaters are made by hand from Shetland wool.
Felt	Nonwoven fabric made by layering thin sheets of carded wool fibers, then applying heat, moisture, and pressure to shrink and compress the fibers into a thick matted cloth that will not ravel or fray.
Fire Wall	Software application that restricts unauthorized people on the Internet from accessing an internal Web site.
Fired decals	Decal that actually becomes part of the piece to which it is applied.
Fisherman knits	Distinctive knitted patterns that originated on the Aran Islands off the coast of Ireland. Each family had its own highly recognized patterns, which were used to identify the remains of fishermen lost at sea.
Flannel	Light to heavyweight plain or twill weave fabric with a napped surface. Can be made of cotton or wool. The brushing process creates insulating air cells that provide more warmth than plain cotton.
Flax/linen	Flax is the plant, linen yarns are made from flax. Linen is stronger that cotton. It is one of the oldest textile fibers known.
Fleece	Luxurious fabric with a thick deep nap that provides warmth without weight. May be twill or plain weave. The term correctly applies only to wool fabrics, although there are so-called fleeces of other fabrics.
Flexography	Imprinting method for paper in which a flexible rubber plate is wrapped around a cylinder. As the paper moves under the plate, it is pressed against it by another roller, and the ink is transferred on the paper.
Foil stamping	Process in which a metal plate or die is heated and then pressed against foil into a surace, causing the pigments of the foil to transfer to the surface. Also called hot-stamping.
Four-color process	Printing process that creates color productions by overprinting screens that individually print reds, yellows, blues and blacks of variable specified intensities.
Frames	Number of separate HTML documents that interact with each other on a single Web page.
Franchise line	Arrangement where a supplier specifies restrictions, such as minimum, volume, number of distributors in a geographical area and credit, in order for a distributor to carry its line.
Free	Word whose use is not so severly restricted as it once was - but it's still wise to be sure it really is free if the advertising says it is. Conditions on which the free offer is made should be clearly stated.
Free mail-in	Consumer offer of premium by mail for proof-of-purchase - plus, usually a sum for postage and handling.
French Terry of Fleece	Pile knit fabric with uncut loops on one side. It is called fleece if the loops are sheared and brushed. A pile, woven fabric with uncut loops is called terrycloth.
Frequency of exposure	Number of times an individual or household is exposed to a particular ad message in a specific period of time.
Frequency program	Promotion that provides those participating with points, redeemable for merchandise or services.
Frequent-buyer incentive	Continuing offers designed to build customer loyalty; akin to coupon plan or trading stamps.
FTP	File Transfer Protocol. A protocol agreed upon to transfer files over the Internet from one location to another.
Fulfillment house	Service firm that processes premium and specialty orders, often packaging and mailing the items. Other services offered include warehouseing, accounting, and coupon-redemption management.
Full-fashioned	Knitting process whereby the pattern shape of an individual garment piece is formed on the knitting machine as opposed to being cut from a piece of cloth. Full-fashioned garments are typically expensive sweater knits where the sleeve is knit together with the body on the machine. Full fashioned collar trims allow for one to control the shape/angle of the collar points.