E

Term	Definition
E-business	Ability to perform business over the Internet.
E-mail	Ability to send information over the Internet.
Earthtones (Color Families)	Neutral shades reminiscent of colors found in nature, such as deserts, mountains, and valleys. Many of these shades serve as a base of apparel, particulary in clothing (suits, etc.). COlors include tan brown, sage, and charcoal.
Eco Spun	Fleece outerwear fabric made from at least 50% materials reclaimed from recycled plastic pop bottles.
Electronic (Engraving)	Any artwork from child's signature to newspaper is reproduced as long as it can be wrapped around a cylindrical drum.
Electronic marketing	System using magnetic card at a checkout to give retail customers incentive credits, accumulate purchase information, issue discount coupons, authorize check-cashing, and other functions.
Embedment	Medallion, logo or everyday object is buried deep in what appears to be solid glass but instead is acrylic
Emblem	Embroidered design with a finished edge, commonly an insignia of identification, usually worn on outer clothing. Also known as a crest or patch.
Emboss and color-fill	Combining hot-stamping with embossing (opposite of debossing). A raised image is stamped with foil. True embossing cannot be performed on vinyl.
Embossing	Raising of an image on a product, accomplished by pressing the material between concave and convex dies.
Embroidery	Design stitched onto fabric through the use of high-speed, computer-controlled sewing machines.
Embroidery	Art of creating and producing ornamental needlework consisting of designs worked on fabric with high luster threads either by hand or machine.
Employee award	Incentive to a nonsales employee for safety, quality control, suggestions, attendance, or productivity achievement.
Employee incentive	Program designed to motivate a company's own employees with premiums given for specific actions taken or goals met. Also called recognition program.
End on end	Knit process using two yarns of alternating colors to create a microstripe pattern. In a woven, a pattern in which the warp alternates between two colors.
End-user	Purchaser of a promotional product. The recipient is one it's given to .
Engineered stripes	Usually yarn dyed knitwear made on modern knitting equipment with wide bands of multiple colors. The effect is not possible to achieve on less sophisticated repeat machines. This is a jersey or pique fabric with different, more complicated needle selections.
Engraving	Cutting an image into metal, wood or glass by one of three methods; computerized engraving, hand tracing or hand engraving.
Envelope stuffer	Direct-mail ad circular or product included with some other mailed message.
Enzyme wash	Washing process that uses a cellulose-based solution to obtain garments that appear to have been stonewashed or acid washed.
Etched	Imprinting method in which the product to be imaged is coated with a protective coating that resists acid. The image is then exposed, leaving bare metal and protected metal. The acid attacks only the exposed metal, leaving the image etched onto the surface.