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NEWSFLASH - PPI Adds Travel to Their Incentive Programs
PPI is please to announce the addition of a special Travel Incentives Packages that can be included in your Incentive Programs, both internal and external, as well as Years of Service Programs.
Wouldn't it nice to give an employee a cruise in place of the traditional gold watch for a retirement gift?
Click Here for more information.
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 Want to help your customers make quick calculations, valuable adjustments and time-saving decisions while driving interest to your Brand?
Place your company's information on stock or customized informational chart and place in the hands of your customers. Unlike a pen, mug, or magnet, these full-motion, portable formats deliver situation-specific answers that users turn to repeatedly.
Click Here for more information. |
| Event Marketing Still Going Strong |
| Many companies have made it no secret that they are cutting their advertising and marketing budgets. However, one area that appears to be somewhat insulated is event marketing. A recent study says events and meetings are playing an increasingly crucial role in the marketing mix despite the current economic conditions.
Fifty-three percent of the 1,000 senior level marketers surveyed said event marketing "is the discipline that best accelerates and deepens relationships with target audiences." Slightly more than a quarter (26 percent), said it drives the greatest return-on-investment—up 4% from 2007. The EventView 2009: North America report was conducted by an independent third party research firm on behalf of the Meeting Professionals International Foundation, the Event Marketing Institute and George P. Johnson.
"The underlying theme of the 2009 EventView data is that smart marketers will answer the call of their bosses to drive business as soon as possible," says David Rich, senior vice president for strategic marketing/worldwide at the event marketing company George P. Johnson. "This is best accomplished by accelerating the shift away from passive and interruptive marketing tactics and moving as quickly as possible to the more targeted, direct and engaging strategy of brand experiences that in and of themselves deliver value to the prospect or customer."
About a third of survey respondents (32%) also said events are a vital part of their marketing plans. It's a trend that distributors have noticed, as well. "A lot of people still want to market their products," says Gene Battelle, executive vice president of Southwest Data Corp. (asi/330763). "They want their names and faces out in front of people so they can jar up some business. Instead of waiting for it to come back, they are trying to be proactive."
Source of information - Couselor Promogram.
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| Exclusive ASI Survey On Promotional Products ROI Released |
ASI has released a comprehensive survey that details the cost-effectiveness of promotional products. The findings were announced for the first time yesterday during a presentation at the ASI Power Summit in Palm Beach.
Based on survey data collected, the average cost-per-impression of a promotional product is now $0.004. By comparison, traditional forms of print and broadcast advertising are more expensive per impression.
The survey also showed that 84% of end-users remember the company logo on the advertising specialty items they receive. Of those who receive wearables (jackets, pants, scarves), a full 94% remember the advertising logo and company. Almost half of end-buyers have a more favorable impression of an advertiser after receiving an item.
According to the survey, nearly one-quarter of end-users would be more likely to do business with an advertiser on a promotional product they receive. Among those who receive recognition items like awards, 75% of end-users have done business with the advertiser.
Survey results found that bags, caps, T-shirts and pens deliver the most significant impressions per month. On average, bags achieve the best results, at more than 1,000 impressions per month. Pens remain the most-owned promotional product; among those surveyed, 20% use pens more than five times per day.
The ASI survey was conducted in June and July by teams of interviewers in New York, Chicago, Los Angeles and Philadelphia. Additional interviews were conducted online
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| Hot News!!| How to pick the best product for your campaign? | Biggest mistake: when you're selecting a promo product to offer your marketplace, don't assume the most unusual or most costly item will work the best. Here are 5 important points to consider when choosing your promotional items ----
For the complete story click
here
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| | | | Links to Canadian Product Research | 
Not sure what you are looking for?
Click on the PPPC logo above and access our Canadian Assocation data base with thousands of items and ideas.
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| | | | An Update on Safety of Bisphenol A | Bisphenol A (BPA) was the subject of a One On One e-mail Message from the President sent to you by e-mail on April 17, when Health Canada was contemplating listing Bisphenol A as a dangerous substance under CEPA Toxic guidelines, which could have had economically damaging affects on some suppliers and distributors in our industry.
We are pleased to bring you an update to the situation, according to the Canadian Plastics Industry Association.
Bisphenol A is one of the most extensively tested materials in use today. Over 40 years of research has demonstrated that consumer products made with BPA are safe for their intended uses and there is no basis for human health concerns from exposure to BPA.
In April, 2008, Health Canada announced its conclusions of its assessment of Bisphenol A. The assessment reaffirmed the safety of BPA used to make polycarbonate plastic consumer products. In his announcement, Health Minister Clement supported the continued safe use of polycarbonate plastics in bottles and containers clearly stating “Canadians can continue to use hard [polycarbonate], plastic re-usable water bottles and plastic tableware if they so choose.” Health Canada’s proposed action on plastics relates only to polycarbonate baby bottles and this was deemed as “a precautionary action” as stated by Minister Clement.
For more information about Health Canada’s assessment of Bisphenol A visit www.healthycanadians.ca.
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